We want to solve the FDA’s flavor problem

You can help decide the fate of flavored vape products. 

Following the recent discussion surrounding Marketing Denial Orders (MDO) for flavored vape products, we’re seeking partners to join an independent study to help your products through PMTA.

The FDA is concerned about the balance between the perceived dangers that flavors present to youth and the benefits they present to adult smokers looking to stay off combustible cigarettes. There is no denying that youth prefer flavors, but we hope to show there is no causation between flavors and overall nicotine behavior.

In order to have a compelling argument we need a large study conducted to the highest standards of independence and good clinical practice, and we need a large number of participants. To find out how you can help, read more from Damien Bové by pressing here…